Started in 2004 by Stanford University undergrads, Bryan White and Joseph Hei, we have always strived to design the safest, most innovative and versatile baby products in the marketplace. Our patented SmartHub™ brought smart technology into baby gear, creating the perfect modularity of stroller, car seat, and bassinet, and a new level of engagement and ease with a baby seat able to smoothly turn 360 degrees without disruption and be transferred from car to stroller and back again. The Orbit Baby travel system was heralded in the industry for its unique features, convenience, style, and safety.

In 2011, the Orbit Baby brand was acquired by ErgoBaby®, and in 2016 it was procured by the Safian Group, South Korea. Committed to the founding duo’s original mission, Safian made significant investments and additional improvements to the Orbit Baby products, creating an even more premium travel system that meets and exceeds the needs of the modern parent. In 2019, Safian Group partnered with Orbit Global, Inc., a California-based investment, branding, and distribution group owned by Braden Jones, co-Founder and former CEO of Petunia Pickle Bottom®, to further build the most luxurious and innovative travel system in the world.

Interaction is important for a baby’s development, so we created a stroller system that’s designed for easy engagement with parents, caregivers, and the world around them. Situate baby at eye level to keep them in the conversation, enhancing their language development, and help them learn by narrating their world in 360 degrees as you explore together. Or, keep baby’s brain working as they rest, with undisturbed naps, even as parents move throughout the day. Our stroller system was designed not just to optimize travels, but to augment baby’s growth and development too.